What's the difference between the three tiers?

Essential gets you a clean, broadcast-ready edit. That means cuts, Rec709 color base, titles, and leveled audio. Everything you need to deliver something polished.

Standard builds on that with creative post-production. Color grading, full audio mixing, captions, sourced music and stock. This is where the video starts to feel like yours instead of just looking correct.

Premium is the studio layer. Motion graphics, soundscaping, unlimited stock and music, and A/V enhancement. If you want the video to hit hard, this is the tier.